Practice Approach

Approach

We start each project with an openness and agility that engages with our clients’ specific requirements and aspirations, identifying how the power of design can be harnessed to deliver positive change.

Led by the practice’s partners, our approach empowers and encourages the collective dialogues that have shaped the practice for over 80 years, drawing together expertise across different building typologies, technical knowledge and design skill.

Consistency is driven by the practice’s Design Review Board, which analyses every project at key stages of its design development. Objective criteria – such as cost and value, environmental design and the broader aspects of sustainability – are reviewed alongside more subjective design principles, such as appropriateness to context, composition and form. This scrutiny and debate ensures design quality is achieved across all projects, with the design review process playing an integral part of our quality assurance and is linked to our ISO 9001 accreditation.

This philosophy leads to an architectural language that is always evolving and bespoke to a project’s brief. It is given coherence and continuity by a design process that challenges convention and an ambition to deliver a meaningful design solution that exceeds expectations. Depending on the context and brief, our designers have the confidence to successfully balance rigour and restraint with boldness and flair.

Our architects and designers work closely with the practice's model shop (pictured above) to develop designs.

Our architects and designers work closely with the practice's model shop (pictured above) to develop designs.

The Design Review Group drives consistency and rigour, reviewing projects at key stages of their development and delivery.

The Design Review Group drives consistency and rigour, reviewing projects at key stages of their development and delivery.

A meeting with our interiors team in full swing.

A meeting with our interiors team in full swing.